A podcast performance strategy built to reach the entrepreneurs and business builders who need LegalZoom most.
We analyzed 5,000+ podcast properties against LegalZoom's audience profile- entrepreneurs, small business owners, side hustlers, ages 28-55. Here are three plan tiers using real shows, real rates, and real performance data. All 76 shows from your current buy are excluded.
Focused test- 7 high-intent business and entrepreneurship shows. Prove the channel in 90 days.
Balanced mix- entrepreneurship authorities plus personal finance shows for direct-response conversion.
Maximum reach- premium placements including All-In, Tim Ferriss, and Money Rehab at scale.
Real rates from our partners. Real audience data from Podscribe. Click any show to listen.
LegalZoom is already in podcast. But the current buy is spread across 76 shows, heavily weighted toward political commentary and general news. Your actual customer- someone starting an LLC, filing a trademark, or setting up a will- listens to business and entrepreneurship shows. A focused buy in the right shows will dramatically improve CPA.
These are actual outcomes from VO2-managed podcast campaigns for performance-focused brands.
VO2 managed host-read campaigns across Joe Rogan, Candace Owens, Megyn Kelly. Bottom-funnel activation through mission-aligned creator partnerships.
VO2 set a 1.2X ROAS goal. Actual results exceeded 2X target through strategic show selection and creative optimization.
16X ROAS on a single campaign — where timing, culture, and VO2 execution converge.
7-10 shows across entrepreneurship, personal finance, and self-improvement. Host-read ads with LegalZoom-specific creative. Full attribution from day one.
First reads live. Data flowing.
Cut underperformers. Double down on winners. A/B test creative. Negotiate renewal rates.
Clear signal on what converts.
Expand to 20+ shows. Lock in annual deals. Build an always-on podcast engine that compounds.
Predictable, scalable growth.
